About this site
A reference site for people buying vehicle-based out-of-home advertising, edited by one person, with every figure traced to a named, dated source. It covers car tops, wraps, LED trucks and swarms: what each does, what published rate cards charge, and what measured campaigns delivered. The commercial relationships behind it are stated below in full.
Who edits it
cartopadvertisement.com is published and edited by Melih Koray. Melih Koray is a marketing and SEO practitioner who documents out-of-home media. He edits this site, sources every figure on it and checks each campaign caption against the photograph. He does not publish unsourced numbers, and he does not publish any operator's rate card. Every guide carries his name as writer and as reviewer, with the date it was last checked.
How figures are sourced
- A statistic without a named source and a date does not get published. If it cannot be traced, it is deleted rather than softened.
- Where the industry quotes a figure that does not survive being checked, the page says so instead of repeating it. Three examples are on the results page.
- Pricing is always market-level, compiled from published third-party sources such as reseller rate cards and marketplace guides, each with the publisher and the retrieval date beside it. Nothing here is a quote.
- Where a page turns out to be wrong, it is corrected and the change is recorded on the page rather than edited away quietly.
What this site refuses to publish
- Unsourced numbers, including the daily-impression and recall figures that circulate without a method behind them.
- Any operator's rate card. Ranges here are third-party market figures, never one network's price.
- Renders, mockups or stock photography presented as campaign evidence.
- Anything written to recruit drivers, couriers or taxi operators to carry advertising.
Commercial relationships
The editor works at Firefly, a car-top, truck and in-car advertising network that appears in several vendor lists here, often first. The campaign photographs come from Firefly's archive, links to fireflyon.com are marked as sponsored, and enquiries sent through this site may be passed to Firefly. No figure on this site is a Firefly rate.
That relationship is why the vendor sections name several sellers side by side, why no operator is ever priced, and why every performance figure links to the study that published it, whoever commissioned it.
Where the photographs come from
The campaign photographs on this site come from the archive of one out-of-home operator, used with permission. That archive holds 3,783 photographs of live campaigns covering 603 brands across 21 US markets and 21 vehicle formats. A selection runs on the campaign archive page. Every caption was read off the photograph itself, and captions that did not match the frame were corrected. Where no real frame exists for a format yet, the page says so rather than substituting a stock image.
Who this site is not for
Drivers looking to earn money carrying advertising. It is a real and reasonable thing to want, and it is not what this site does. Nothing here is written to recruit vehicles, and the contact form does not collect driver applications.
Contact
Advertisers, agencies, fleet operators and press can reach the publisher through the contact form. It goes to a monitored queue, not an autoresponder, and campaign enquiries may be forwarded to the operator described above.