Terms of use
The parts that matter: nothing here is a price quote, the campaign photography belongs to Firefly and its clients, and the guidance is general rather than tailored to your business.
Who you are dealing with
This site is published by Firefly (Firefly Systems Inc.). Using the site means accepting these terms.
Pricing information is not a quote
Cost ranges published here are market-level figures compiled from publicly available third-party vendor and industry sources, with the source named wherever we have one. They are not offers, not rate cards, and not the rates of any single network, Firefly included. Firefly prices each campaign individually against market, flight length and fleet size. A binding price only exists in a written quote issued to you. Do not budget from this site alone.
Guidance is general
Everything here is published as general commercial information for people evaluating advertising formats. It is not legal, financial, or regulatory advice, and it does not account for your contracts, your market's vehicle advertising rules, or your own circumstances. Local restrictions on vehicle advertising vary by city and change. Verify anything that carries legal or budgetary consequence with your own advisors before acting on it.
Campaign photography
The photographs on the campaign archiveand throughout the site are from Firefly's own archive and show live campaigns. They are published here to document the work. Brand names, logos, and creative visible in those photographs remain the property of the respective brands, and their appearance is documentation, not an endorsement of this site by those brands. Do not copy, redistribute, or reuse these images commercially without written permission.
Third-party links
We link out to sources, studies, and competitors deliberately, because a claim you cannot check is worth less than one you can. We do not control those sites and are not responsible for their content or their accuracy after we linked to them.
Site content
Text, structure, and original data on this site belong to Firefly. Quoting a passage with attribution and a link is fine and welcome. Republishing pages wholesale, or reproducing them as your own content, is not.
Availability and liability
The site is provided as is. We aim for accuracy and correct errors when we find them, but we do not warrant that every figure is current or that the site is always available. To the extent permitted by law, Firefly is not liable for losses arising from reliance on the general information published here, as distinct from the terms of a written agreement between us.
Governing law
These terms are governed by the laws of the State of California, United States.
Questions
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