Commercial Vehicle Wraps for Your Own Fleet: Cost, Film, Rules and Installers
Commercial vehicle wrap cost by coverage tier from three published shop price lists, 3M and Avery film ratings, installer credentials and the USDOT rule.
Commercial vehicle wraps cost $1,500 to $8,500 per vehicle on the published price lists of AP Wraps, Wrapmate and Identity Graphx: partial wraps $1,500 to $3,675, full wraps $2,500 to $8,500 by vehicle size, spot graphics and lettering from $350 to $1,700. The film's rated life and the installer's credential decide whether that is paid once or twice.
This page is for a business wrapping vans and trucks it already owns: a print-and-install job, paid once, with no media rent. Putting your creative on someone else's vehicles is a different purchase, covered in the car wrap advertising companies guide and the vehicle wrap ROI guide. Every figure below was read from the publisher's live page or manufacturer document on September 14, 2026.
What Are the Coverage Tiers for a Commercial Vehicle Wrap?
Four tiers, and the sellers do not draw the lines in the same place. From least to most film: cut vinyl decals and lettering (a logo, a USDOT number, a phone number on the doors), spot graphics (a printed panel or two), a partial wrap, and a full wrap that covers every painted panel. FASTSIGNS adds a fifth option, magnetic signs, for shared or part-time vehicles.
"Partial" is the tier to pin down on a quote. 3M's fleet graphics page says a partial wrap "typically covers at least 1/3 of your vehicle." Wrapmate's cost guide defines it as "typically 40 to 90% of the vehicle." Identity Graphx sells two named partials, a half wrap ("bottom half of the vehicle") and a three-quarter wrap that "wraps the lower body and reaches up onto the back panels." AP Wraps notes that the high end of its full-wrap ranges "includes roof and bumper wrap upgrades," so even a full wrap has a version with the roof left bare. Ask for the coverage in square feet or in panels, not in tier names.
How Much Does a Commercial Vehicle Wrap Cost?
The ranges below are market-level figures compiled from publicly published vendor and industry sources. They are not quotes, and they are not the rates of any single network. Always get a written quote before budgeting.
Three shops publish tiered prices. AP Wraps is a nationwide fleet wrap company whose guide is dated July 17, 2025; Wrapmate is a national installer marketplace whose guide was updated May 2026; Identity Graphx is a single Salt Lake City shop that publishes a price grid for its own market. SpeedPro and FASTSIGNS, the two largest sign franchises, publish coverage tiers but no prices; both quote through the local center.
| Vehicle | Full wrap | Partial wrap | Spot graphics | Publisher |
|---|---|---|---|---|
| Large cargo van | $3,300 – $7,115 | $2,775 – $3,675 | $1,225 – $1,700 | AP Wraps, July 2025 |
| Standard cargo van | $3,025 – $6,005 | $2,500 – $3,450 | $1,125 – $1,550 | AP Wraps |
| Compact cargo van | $3,025 – $5,305 | $2,375 – $2,700 | $1,125 – $1,250 | AP Wraps |
| Pickup truck | $3,150 – $4,370 | $2,325 – $2,600 | $1,175 – $1,300 | AP Wraps |
| Sedan or coupe | $2,950 – $3,970 | $2,125 – $2,400 | $1,100 – $1,250 | AP Wraps |
| Cargo van (Transit, ProMaster) | $3,800 – $4,800 | $2,200 – $2,800 half; $3,000 – $3,800 three-quarter | Decals $350 – ~$1,500, any vehicle | Identity Graphx, Salt Lake City, 2026 |
| High-roof Sprinter | $4,000 – $5,500 | $2,300 – $3,100 half; $3,200 – $4,400 three-quarter | Identity Graphx | |
| Box truck, 10 to 28 ft | $4,500 – $8,500 | $2,600 – $4,800 half; $3,600 – $6,800 three-quarter | Identity Graphx | |
| Any vehicle, national marketplace | $1,500 – $5,000 gloss; average ~$1,500 | From $1,000; window-only under $1,000 | Vehicle minimum $749; trailer $800 | Wrapmate, May 2026 |
Three things are outside the table. Design: AP Wraps' prices "do not include design fees"; Wrapmate charges $250, or $400 for vector logo work; Identity Graphx $250 to $750 by package. Removal: Wrapmate bills it at $130 per labor hour, and it is the cost most fleets forget until the lease ends. And the arithmetic under every full-wrap price: Wrapmate puts material at "roughly $8 to $12 per square foot, plus $2 to $3 per square foot for professional installation," and Identity Graphx says a Civic has about 140 square feet of paint and a Sprinter about 480. Multiply and the Sprinter comes out at $4,800 to $7,200 on Wrapmate's rates, which brackets Identity Graphx's $4,000 to $5,500 grid and sits inside AP Wraps' large-van range. The three publishers agree more than their headline numbers suggest, once the vehicle is fixed.
One row needs a caveat. Wrapmate's "average vehicle wrap costs about $1,500" is an average across every job it prices, spot graphics included; its own full-wrap range starts at the same $1,500 and runs to $5,000. Read the $1,500 as a floor for a small job, not the price of a wrapped van.
Which Film Should a Commercial Wrap Use, and How Long Is It Rated For?
A printed wrap uses a printable cast film, and the two the shops name are 3M IJ180mC (Controltac with Comply adhesive) and Avery Dennison MPI 1105. The color-change films, 3M 2080 and Avery SW900, are for solid-color wraps and accents, and 3M states that 2080 is not warranted for printing at all. The ratings below are the manufacturers' own words, from documents read on September 14, 2026; shop claims are listed underneath for comparison.
| Film | Use | Manufacturer statement | Document |
|---|---|---|---|
| 3M Print Wrap Film IJ180mC | Printed wraps for vehicles, straight trucks, semi-trailers, buses | Expected performance life 10 years for white film, stated as an "unwarranted period for unprinted film with no graphic protection" on a vertical surface in a Northern European climate. The warranty period for a finished graphic comes from the 3M Graphics Warranties matrices by film, ink, overlaminate and zone. | Product Bulletin IJ180mC, May 2026 |
| 3M Wrap Film Series 2080 | Solid color, accents; "can also be used on commercial vehicle and fleet graphics, emblems, or striping" | "3M MCS Warranty, up to eight years of protection on vertical applications," with the note "warranty varies by zone." "3M does NOT warranty any printed application for 2080 film." | Product Bulletin 2080, September 2024 |
| Avery Dennison MPI 1105 SuperCast | "Fleet marking and vehicle wrap"; printed | "Durability: up to 7 years (printed)"; "vertical exposure up to 7 years, see ICS documentation for printed durability." Adhesive is "long term removable." | Product Data Sheet, revision 12, December 15, 2025 |
| Avery Dennison SW900 Supreme Wrapping Film | Color-change; trucks, trailers, cars, vans, buses | Vertical durability by zone: black and white 12 years in Zone 1, 9.6 in Zone 2, 5.8 in Zone 3; colors 10, 8 and 4.8 years; horizontal surfaces 3 years or less. "The term of Avery Dennison's warranty is equal to the product's durability. Abrasion and loss of gloss are not covered." | Product Data Sheet, revision 20, March 10, 2026 |
Set the shop claims against that. Wrapmate says its 3M-only wraps are "engineered to last 5 to 7 years." SpeedPro warranties van and truck wraps for three years on factory paint and one year on window panels, and says a truck wrap "typically lasts 3 to 5 years." AP Wraps says "wraps usually last 3 to 7 years if cared for properly." Identity Graphx offers "up to 6-year manufacturer vinyl warranty" plus a one-year installation warranty in writing. None of those is wrong, and none is the manufacturer's rating; each is one shop's promise for its own work, and the shop's warranty is the one you will actually claim on. Ask which film, which overlaminate, which ink, and which zone, and then read the manufacturer's matrix for that combination.
Two details from the data sheets matter for a working fleet. Avery lists "removal from automotive paint that is greater than 5 years old" among SW900's unsuitable uses, which is a real constraint on wrapping older vehicles. And Avery's horizontal ratings are a fraction of its vertical ones (3 years against 12 for SW900 black and white in Zone 1), while 3M states its 2080 figure for vertical applications only, so a wrapped roof or hood ages faster than the sides that carry the message.
How Do You Check a Wrap Installer's Credentials?
Through the film makers' own programs, because the credential belongs to a person or a business, not to a brand. 3M runs two. A 3M Preferred Installer is an individual who "has passed advanced testing" for a named specialty; the Fleet Graphics specialty covers "buses, vans, trailers, trucks, taxis, etc." and the test is taken at 3M in Saint Paul, Minnesota or an authorised facility. A 3M Certified Graphics Installation Company is a business: established in 1999 and administered by the United Applications Standards Group, it requires three or more years in business, a tested installer employed as a W-2 employee for at least six months, liability insurance verified annually, and random site visits. Avery Dennison's locator listed 559 Certified Wrap Installers when checked on September 14, 2026.
The franchise sign shops sit outside those programs as brands. FASTSIGNS states that "products and services may vary by location"; SpeedPro and FASTSIGNS both quote through the local center. That is not a mark against them, but it means the credential to ask about is the local installer's, in the local installer's name.
What Regulations Apply to a Wrapped Commercial Fleet Vehicle?
Federal marking rules apply once a vehicle is a commercial motor vehicle in interstate commerce, and most states extend a version of them to in-state fleets. Under 49 CFR 390.5, a commercial motor vehicle includes any vehicle with a gross vehicle weight rating or gross combination weight rating of 10,001 pounds or more, a threshold many cargo vans and box trucks exceed. Under 49 CFR 390.21 that vehicle must display the carrier's legal name or a single trade name and its USDOT number, on both sides, in letters that "contrast sharply in color with the background" and are "readily legible, during daylight hours, from a distance of 50 feet" while stationary. The marking "may be painted on the CMV or may consist of a removable device," so a wrap can carry it. If any other name appears on the vehicle, the operating carrier's name and number must follow it, preceded by "operated by."
The state layer is wider than most designers assume. FMCSA's registration page (last updated September 3, 2025) lists 38 states and Puerto Rico that require their intrastate commercial motor vehicle registrants to obtain a USDOT number, including California, Texas, Florida, New York, Pennsylvania, Ohio and Georgia. The practical rule for a wrap layout: reserve a high-contrast block on each side for the name and USDOT number before the art is approved, and do not let the designer place it over a dark gradient.
How Many Impressions Does a Wrapped Van Get?
Nobody has measured it, and the figures on the shop pages are not measurements. FASTSIGNS says a wrap "can generate tens of thousands of daily impressions." Identity Graphx cites "roughly 30,000 impressions per day" and attributes it to "OAAA data" without a citation. SpeedPro's pages carry "$5.97 in product sales for every dollar spent" for out-of-home and "an ROI of $2.80 for every dollar" for vehicle graphics, neither with a study named. None of these gives a market, a traffic dataset or a definition of an impression, which is the standard the results page applies before any number is quoted on this site.
What has been measured is noticing. In the OAAA and Morning Consult Out of Home Advertising Study (published March 2023; fielded November 10 to 15, 2022; 1,461 US adults aged 18 to 64; margin of error plus or minus 3 points), 49 percent of all respondents said they had noticed "wrapped vehicles or other signs on vehicles" in the past 30 days, made up of 30 percent in the past 7 days and 19 percent in days 8 to 30. The base is every adult surveyed, not the subset who noticed any out-of-home advertising. For comparison on the same base, 69 percent noticed a billboard and 36 percent a mobile billboard. The study says nothing about what a wrapped van does for the business that owns it; the vehicle wrap ROI guide covers what its narrower follow-up questions did and did not measure.
When Should a Business Wrap Its Own Vehicles Rather Than Buy Media?
When the vehicles already drive the territory the business sells in. A wrap on a service van is a one-off production cost, amortised over every day the van is on the road, with the message fixed for the life of the film. Buying media on someone else's vehicles, through operators such as Firefly, which sells 180, 270 and 360 wraps on taxi and rideshare vehicles, or the driver marketplaces Wrapify and Carvertise, is the opposite structure: a per-vehicle, per-four-week rent that bundles production, chooses markets the fleet does not cover, and ends when the flight ends. The car wrap advertising companies guide sorts those sellers by who owns the vehicles; for a business scaling its own fleet past a handful of units, the fleet graphics guide covers templates, rollout across depots and removal at resale.
Frequently Asked Questions
How much does a commercial vehicle wrap cost?
On published shop price lists, a full wrap runs $2,950 to $7,115 for sedans through large cargo vans at AP Wraps (July 2025), $2,500 to $8,500 at Identity Graphx (2026) and $1,500 to $5,000 in standard gloss at Wrapmate (May 2026). Partial wraps run $2,125 to $3,675 at AP Wraps; spot graphics $1,100 to $1,700. Design and removal are extra.
How much does it cost to wrap a commercial van?
A standard cargo van is listed at $3,025 to $6,005 full and $2,500 to $3,450 partial by AP Wraps; Identity Graphx lists a Transit or ProMaster at $3,800 to $4,800 full and a high-roof Sprinter at $4,000 to $5,500. Wrapmate's $8 to $12 per square foot plus $2 to $3 to install gives a similar result.
What vinyl wrap do professionals use for commercial vehicles?
Printable cast films: 3M Print Wrap Film IJ180mC and Avery Dennison MPI 1105 are the two the published shops name, with an overlaminate on top. Wrapmate uses 3M exclusively; Identity Graphx runs Avery cast; AP Wraps cites Avery 1105 on a 100-vehicle fleet. 3M 2080 and Avery SW900 are color-change films, not print films.
How long does a full truck wrap last?
Avery Dennison rates MPI 1105 at "up to 7 years (printed)" on vertical surfaces. 3M rates unprinted IJ180mC at a 10-year expected life and sets the warranted period for a printed graphic by film, ink, laminate and climate zone. Shops promise less: SpeedPro warranties three years on factory paint, Wrapmate says five to seven years, AP Wraps three to seven.
Is it cheaper to wrap a work truck or paint it?
This page publishes no paint prices, so it cannot make that comparison honestly. What the manufacturer documents establish is the difference in kind: Avery specifies MPI 1105's adhesive as "long term removable" and 3M says 2080 is "removable with heat and/or chemicals" within the warranty period, so a wrap can come off at rebrand or resale.
What are the drawbacks of commercial truck wraps?
The whole cost is paid up front, removal is billed by the hour ($130 at Wrapmate), horizontal panels age faster than the headline ratings, a regulated vehicle has to carry its name and USDOT number legibly on both sides, and nobody can tell you how many people saw it: the daily-impression figures on shop sites have no method.
What to send us
- Market, or markets
- Dates, or flight length
- Budget band
- The metric you will judge it by
A person replies with a written range and the formats that fit. No rate card exists; every number on this site is a published third-party figure.
Send the briefSources
All pages and documents retrieved and read in full on September 14, 2026.
- AP Wraps, Commercial Vehicle Wrap Cost: Complete Pricing Guide for 2025, July 17, 2025
- Wrapmate, How Much Do Vehicle Wraps Cost?, last updated May 2026, and Pricing Information
- Identity Graphx, Vehicle Wrap Cost in Salt Lake City
- SpeedPro, Vehicle Wraps, Van Wraps and Truck Wraps; FASTSIGNS, Vehicle Graphics and Car Wraps
- 3M, Product Bulletin IJ180mC (PDF, May 2026); Product Bulletin 2080 (PDF, September 2024); Fleet Vehicle Graphics; 3M Installation Programs
- Avery Dennison Graphics Solutions, MPI 1105 SuperCast Series Product Data Sheet (PDF, revision 12, December 15, 2025); SW900 Supreme Wrapping Film Product Data Sheet (PDF, revision 20, March 10, 2026); Find Certified Installers
- Federal Motor Carrier Safety Administration, 49 CFR 390.21 and 49 CFR 390.5 on eCFR; Do I Need a USDOT Number?, last updated September 3, 2025
- OAAA and Morning Consult, Out of Home Advertising Study (PDF), March 2023, methodology page 3 and appendix pages 32 and 36
Written by
Melih Koray is a marketing and SEO practitioner who documents out-of-home media. He edits this site, sources every figure on it and checks each campaign caption against the photograph. He does not publish unsourced numbers, and he does not publish any operator's rate card.